Bebaak Story

What is Sustainable Fashion?

As the word suggests Sustainable Fashion advocate long term value addition in our life and consider the impact, instead of reaping only benefits. It focuses to optimize fashion and minimize the stress caused to the nature.

Background

20^th century was the century of great changes, bringing revolution in our life and aspirations. Mechanization were done for fast result without concerning about impacts. Textile industry was not untouched and started functioning in a way to make immediate & cheap products. 

Mechanization had instigated the resource utilization beyond threshold & causing pollution. All the chemical treatment for immediate finishing not only cause stress to nature but also on the people involved in value chain, producer to consumer.

In last some decades, marketing & consumerism has changes the way we shop & dress. The focus has shifted from value to volume and from style to trends, exploiting natural & human resources.

Carbon Footprint: It is the amount of green house gasses released in environment due to activity of an Individual  (Personally & Commercially), community or organization Why It is harmful Mechanized process required high amount of energy consumption in the form of fossil fuels or electricity and produced high amount of green house gasses. All our activities that include high level of mechanization, have been leading to emission of green house gasses which is surpassing the capacity of our environment. This extreme level of GHG is causing environment imbalance, ozone layer degradation and global warming. Small steps for big change Shop...

A collection celebrating freedom of movement & comfort with stress-free flowy silhouettes With Bagheera, we have attempted an contemporary expression of heritage craft & new age quest. Heritage craft of Madhya Pradesh that is Bagh Print has been used to develop the collection  Bagh printing is an intricate process of hand block printing on fabric with the use of hand-carved wood a d natural color. The usp of this craft comes from the optimization of natural resources such as chemical property of flowing water, sun drying and plants as color source, without causing any damage to the environment. We have...

The new collection Neer: A conscious festive edit is special not only because of sustainable value chain but also due to the thoughtful approach to make this collection. It has been crafted with the consciousness to optimize the resources, to minimize the waste, to reinvent own creativity, and to keep working for our calling. Considering the limitation of logistics and limited resources during Pandemic, this time we have collaborated with the weavers' society of Chhattisgarh to optimize their available resources, which includes planning collection not as per own year plan but as per available color options and weaves. Hope the collection brings...

As we have recently completed 4th round of lockdown in my native city Bilaspur, Chhattisgarh, in between my contemplation about Lockdown, here I am sharing my pandemic experience as an entrepreneur. Since unlock 1 (17th May onwards) our team at Bebaak has been continuously working on to fulfill orders, sometime working in half capacity ,sometime working only 4 days in week considering volatile scenario of Pandemic.  Here are some of our real time experience/ learning of last 6 months. Orders have been average, if not high but as we hv entered 7th month post first lock down, It seems to be getting slower,...