Who We Are

Step into the world of Bebaak,

A homegrown label nestled in the heart of Chhattisgarh, India.

Co-founded by the visionary duo, Kavita Jaiswal and Anjali Jaiswal, Bebaak is more than just a brand; it is a celebration of individuality and expression through contemporary fashion inspired by the rich folk art and craft of India.  

Our journey began with a simple yet powerful belief - that every handcrafted piece
carries within it a story of tradition, patience, and passion. From the bustling streets
of rural India to the skilled hands of grassroots artisans, each Bebaak creation
embodies the timeless artistry of our heritage.

We take pride in our extensive work with handcrafted textiles, including
handloom, hand embroidery, and hand block printed fabrics, to develop apparel
collections that celebrate the rich tapestry of Indian craftsmanship.

Through our
versatile offerings, we strive to breathe new life into age-old traditions, bringing
well-deserved recognition to dying crafts and artisans.

At Bebaak, sustainability isn't just a trend - it's a way of life. We are committed to promoting ethical business practices, zero wastage, and sustainable fashion, all while ensuring fair wages and empowering indigenous artisans. With every purchase you make, you are not just investing in a piece of clothing; you are contributing to the livelihoods of indigenous artisans and supporting the preservation of our cultural heritage.

Join us on this journey of empowerment and celebration as we bridge the gap between tradition and modernity, one exquisite creation at a time. Discover the magic of handcrafted elegance with Bebaak, where every stitch tells a story of resilience, creativity, and timeless beauty.