Last week, our studio was full.
Not full of people, but full of opinions.
Prototype outfits in black. Four conversations. Nine adjustments.
Sit. Stand. Move the arm. Bend. Pick up the phone. Walk five steps. Sit again.
It’s a glimpse into our not-so-glamorous ritual at work, but also the one that decides everything.
Outside, the internet was talking about bestsellers, post-vacation wardrobes, AM-to-PM styling, and fast collection cycles. Inside our studio, the question was simpler and tougher: Can a woman wear this for 12 hours and forget she’s wearing it?
Because if an outfit pulls attention to itself through the day, it hasn’t achieved its purpose of being truly effortless and comfortable, from early commutes to long conversations to late-evening pauses.
This season, black became our focal point again. Our handwoven black range, including the Halterneck Tunic Set, Overlay Co-ord and Sarah Dress, has already been a bestseller. Women have loved it because black doesn’t demand overthinking. It works for meetings, travel, market runs, unexpected plans and wardrobes that value ease and quiet confidence.
The new silhouettes were shaped with that same insight. Some women look for subtle, everyday tunic sets. Others lean on dresses they can wear for hours without adjusting themselves around the garment. Both needs begin at the fitting table and travel to the loom for 4 to 5 meters of handwoven breathable cotton.
The Design Clock vs The Loom Clock
A dress sketched on paper takes minutes.
A fit tested on the body takes intention, corrections and a few days.
A cloth woven on a handloom takes longer than both.
While we discussed gathers, sleeve lengths, kantha and mirror-work placements, our dyers were already in their week-long yarn dyeing process, building a lasting black that stays true after washes. Alongside them, our weaver partners were busy preparing the tana-bana, a careful pre-loom stage before the weaving even begins.
They don’t design for micro-seasons or digital soundtracks.
They design with yarn tension, weather, breathability and durability in mind. These are the real inputs that decide how long a piece will stay in someone’s wardrobe.
When the meter count reaches 4 to 5 meters, a single dress becomes possible. One dress. Not many. Because handmade doesn’t scale like manufacturing, it unfolds in rhythm.
This is the handloom process:
- time invested into one garment
- income created for one household
- skills that come from inheritance, not mass production
The Pricing Question, Without Filters
At factories, costs decrease when volume increases.
On a handloom, time increases because motion repeats for one garment at a time.
A machine repeats a motion 1,000 times a day to make 1,000 clothes.
Hands repeat that same motion 1,000 times to make one piece, while checking the weave, fit, edges and finish.
Price is not just yarn and thread. Price is also:
- many discussions built around real climate and movement
- multiple prototype revisions until the outfit feels natural
- 2 to 3 days of small-batch stitching and finishing
- 4 to 5 meters of pre-loom preparation and weaving
The price is not exaggerated. It’s honest.
A mindful wardrobe doesn’t need more clothes. It needs clothes that do more for their life than for their photos.
And black, when handwoven and handcrafted, stays one of those timeless wardrobe instincts that keeps returning, because it works harder and softer at the same time.
