Bebaak Story — Whomademycloth

Bagh print is heritage craft of India, having many stories & experience in its journey (Which we'll share soon). In the era of fast imitation & molded information, here we are sharing 3 core of bagh printing, that not only connect you more  with this craft but also help you to recognized the authentic bagh print collection. 1. Here is first thing: the native of Bagh in India No one can understand the value of native or roots more than us human. Our roots are what has build us, the way we are. They are very much the soul of...

What is Sustainable Fashion?

As the word suggests Sustainable Fashion advocate long term value addition in our life and consider the impact, instead of reaping only benefits. It focuses to optimize fashion and minimize the stress caused to the nature.

Background

20^th century was the century of great changes, bringing revolution in our life and aspirations. Mechanization were done for fast result without concerning about impacts. Textile industry was not untouched and started functioning in a way to make immediate & cheap products. 

Mechanization had instigated the resource utilization beyond threshold & causing pollution. All the chemical treatment for immediate finishing not only cause stress to nature but also on the people involved in value chain, producer to consumer.

In last some decades, marketing & consumerism has changes the way we shop & dress. The focus has shifted from value to volume and from style to trends, exploiting natural & human resources.

Who is making my cloth? Does this question ever cross your mind while admiring the silhouette, finishing or embroidery?